Fees get split into 2 pots. A never-ending cycle. The longer it runs, the harder it is to walk away — which is what keeps the coin alive.
Once the jackpots get large enough, the incentives start doing the work for you. The risk-reward becomes too asymmetric to ignore, and people are effectively forced to keep bidding.
Whales compete for the five-minute micro-jackpots, while simultaneously funding the larger jackpot: the Nietzschean Buyer.
The last buyer above 1 SOL when the two-minute clock dies takes the grand jackpot. Realistically, nobody is going to let that happen. Everyone has too much incentive to keep the game going.
That's the flywheel. The longer it runs, the harder it becomes to walk away from.